Discover and read the best of Twitter Threads about #eufirms
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EU firms operating in Russia made a deliberate choice to stay despite the increasing reputational risks associated with the country's actions. Now, they are facing the consequences of their decision. 1/8
These companies were aware of the potential harm to their reputation due to Russia's war and even before that.
By staying in Russia, they willingly associated themselves with a nation that has been largely condemned by international community. 2/8
By staying in Russia, they willingly associated themselves with a nation that has been largely condemned by international community. 2/8
These firms were not blind to the financial benefits that the Russian market offered. Despite the reputational risks, they continued to see their profits from operations in Russia rise. 3/8
