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Thinking out loud here. We're now in the third "era" of #eVTOL development.

The first was pre-path-to-market tinkering, with visionary engineers at Zee, Joby, Kitty Hawk and a few other outfits working to bring early-stage electric VTOL to life.
The second era began when Uber Elevate launched, formalizing the nascent industry and presenting a clear vision of vehicle requirements and a conceptual path to profitable application.

This began the #eVTOL climb up the hype cycle in earnest & drove billions of investment.
As 2020 comes to a close, that era ends. Elevate, which dominated discussion of #eVTOLs for better/worse, is no longer a quasi-objective actor pushing vehicle development forward. The unit may continue in some limited form at Joby, but its presence will be irreversibly different.
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