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4 + 4 RELEVANT WAYS TO USE TWITTER FOR COMPETITIVE INTELLIGENCE AND MARKET RESEARCH

Social Media under Web 2.0 has made engagement more meaningful. Apart from keeping consumer closer to loved ones, brand, quote, and unquote, Social platform has
also empowered knowledge workers in the B2B scenario.

As per Gadgets Now, Twitter is the 7th most visited website on the Internet, in 2019. Teenagers to marketing dudes, Twitters’ penetration makes it an attractive option to conduct market research,
understand competitive landscape, trends well within 140 character magic.

Relevance to Market Research (MR) .....

1. People communication/ P2P communication: it is an instant way to engage oneself and others on a relevant topic of discussion.
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