Discover and read the best of Twitter Threads about #flaminhot
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#FlaminHot! premieres at #SXSW today. It's an Eva Longoria-directed film that tells the story of Richard Montañez, who rose from janitor to executive at Frito-Lay and has long claimed to have invented the wildly popular Flamin’ Hot Cheetos. latimes.com/entertainment-…
It's also been shadowed by a blockbuster Times story from @SamAugustDean disproving Montañez’s account of his role in the origin of Flamin’ Hot Cheetos, published in 2021 when the film was already in development.#FlaminHot latimes.com/business/story…
"Feels like L.A. Times would have better resources dedicated to more important things," Eva Longoria said in a recent phone interview about #FlaminHot. “We never set out to tell the history of the Cheeto,” she contended. latimes.com/entertainment-…
