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Start with the how if you truly want to inspire action. An organization has 3 pillars -

1. Why they what they do
2. What they do
3. How they do it

#leadership #management #startwithwhy #focusonhow #culture @simonsinek
Most of the companies can have similar sounding Why. There isn’t any shortage of changing the world, putting the dent in the universe, finding new way of living etc.

These are noble life pursuing goals but they aren’t sufficient to create momentum. Read, not movement.
Any organization can start a movement but it’s the momentum which brings change.

It’s the how that creates this momentum. And the how is nothing but the culture. And it truly differentiates the companies that are successful for a long haul with the ones that fail.
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