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BLUNDER BAIM WONG
Brand Harus Punya "Netizen Sensitivity"

Minggu lalu saya posting mengenai salah satu taktik #FOMOmarketing yang paling hot saat ini: "RIDING THE WAVE".
Yaitu "menunggangi" konten yang sedang viral untuk: #1. Mendongkrak brand awareness. #2. Memperkokoh brand association. #3. Mendorong brand evangelism.
Saya contohkan di situ bagaimana Mujigae, produk susu pisang, yang dengan cerdas memanfaatkan viral Esteh Indonesia yang mensomasi netizen yang mengkritiknya.

Di tengah ramainya somasi Esteh, Mujigae justru menyebarkan surat terbuka kepada netizen agar mengkritik produknya.
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