Discover and read the best of Twitter Threads about #formulamarketing

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This #ManufactureOfDoubt script has been used by the #formulaindustry from the very beginning. You can see it from 19th century advertisements through today. The script is a #social one, exactly as @prof_goldberg says - and where #culturalideologies & #politicaleconomy intersect.
Perfect for some #anthropological analysis. In case of #formulamarketing, the social script for #ManufactureofDoubt exploits & enhances existing #culturalideologies of anxiety abt #breastfeeding which have been around since late 19th cent among white, upper class women & spread
#Biomedicalization of #childbirth & #infantfeeding played a key part in deepening these anxieties & facilitated the #normalization of #infantformula by mid 20th cent, esp via medical experts & hospital practices that entailed routine separation & scheduled feeding
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