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Nicola Sturgeon doesn't understand what "stay alert" means, but expects the thousands of new-scots for whom English is a second language to instinctively understand #KeepTheHeid
Why has she chosen that phrase?...
Why has she chosen that phrase?...
As a public safety notice, it's less than optimal, it's ineffective; It's not in clear language that can easily be understood by the largest amount of people.
There are many guidelines, plenty of advice out there from academics, the NHS, UK government, EU advice, talking about using 'plain language' for effective communication.
This fails their tests
This fails their tests
