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#FundraisingData - a Random Thought Thread . . .
Some days I wonder why I've decided to focus on data. It's not sexy, it's hard for some folks, it gets relegated to the realm of the geeks & the nerds, and it's a little harder to measure the direct impact it can have /1 . . .
Some days I wonder why I've decided to focus on data. It's not sexy, it's hard for some folks, it gets relegated to the realm of the geeks & the nerds, and it's a little harder to measure the direct impact it can have /1 . . .
And I'm not an analyst or statistician. What I do is usually some pretty good filtering, sorting, basic formulas, and the (life-giving) Pivot Table here and there. Usually looking for anomalies where data is missing or digging into historical giving. Nothing earth shattering /2
But then I'll spend a week or two on a file. And it's always there. Always. Just waiting to be uncovered. There's ALWAYS a thread of donors who give consistently, regularly, faithfully. But they get missed b/c their single gifts are small or they don't give consecutively 3/
When looking at your data, take a look first at monthly donors (love on them!) and single gift ever donors (why?!) @SamLapradeCFRE #AFPICON #fundraisingdata 
“You can’t manage what you can’t measure” Peter Drucker Here is they type of data Sam pulls... going back 10 years to see trends properly. @SamLapradeCFRE #AFPICON #fundraisingdata
