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Google just announced an AI-driven, conversational chat experience within Google Ads meant to help advertisers build campaigns. Here’s what we know so far.
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The process starts with your landing page. Once provided, Google crawls the page, summarizes the content and intent, and then “will generate relevant and effective keywords, headlines, descriptions, images, and other assets for your campaign.”
Once generated, you have the opportunity to review and edit all of the suggestions. In addition, you can “ask Google AI for ideas, just like you might ask a colleague.” This gives you the opportunity to chat back and forth with Google as you iterate.
The location of your ads matter (obviously). Here’s how you can measure and optimize your ad location in Google Ads.
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Search top impression rate = Impr. (Top) % = the % of your ad impressions shown anywhere above the organic search results
Search absolute top impression rate = Impr. (Abs. Top) % = the % of your ad impressions shown as the very first ad above the organic search results
Search absolute top impression rate = Impr. (Abs. Top) % = the % of your ad impressions shown as the very first ad above the organic search results
NOTE: Don’t get either of these metrics confused with "average position" which compares your ads to the order of other ads.
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Ici je publierais quotidiennement mon évolution liée au drop !
Tweets numérotés et utilisations de balises :
#FBAdsJR #InflusJR #GAdsJR #ProduitsJR #CreasJR #shpfyJR
Le JR (jeune rookie) permet d’isoler mes #.
30 Juin 2020
Ici je publierais quotidiennement mon évolution liée au drop !
Tweets numérotés et utilisations de balises :
#FBAdsJR #InflusJR #GAdsJR #ProduitsJR #CreasJR #shpfyJR
Le JR (jeune rookie) permet d’isoler mes #.
30 Juin 2020
1. Pour l’instant, mes connaissances se limites à plusieurs formations/vidéos : la formation de @sama_livai disponible en replay sur Twitch et sur YouTube, la redif de 4 heures de Fares (EMF) ainsi que les 2 premières Masterclass FB ads de Youcef
2. Ce sont des bonnes formations, mais mes bases ne sont pas solides. J’ai parfois pris le temps de prendre des notes, parfois rush les vidéos comme un retard. Pour l’instant, je m’évalue comme qqun capable de monter un site très basique tah 2017, et capable de ..
