Discover and read the best of Twitter Threads about #gartnermktg

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#GartnerMKTG Happening now: Unicorns, Rainbows and Customer 360, Oh My! The Myths and Legends of Unifying Your Customer #Data

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#DigitalMarketing leaders hope that a 360-degree view of the customer will unify cross-functional data in their organizations to drive #personalization and retention.
In reality, just 14% of organizations achieve a 360-degree view, pushing their investment strategies up against insurmountable technical and organizational challenges.
Read 20 tweets
#GartnerMKTG | Happening Now: Do Corporate Social Justice Initiatives Drive Customer Acquisition?

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We've been told we're entering a world of corporate social justice where brands must take stands to meet customer expectations. But a special Gartner research project found that many social justice initiatives are as likely to drive boycotts as "buycotts."
In this session, we'll explore the risks, opportunities, and activities that help marketing leaders to steer their brands through contentious issues in difficult times.
Read 22 tweets
#GartnerMKTG Happening now: The State of Marketing Spending and Strategy — Insights From Gartner’s CMO Spend Survey. Presented by Ewan McIntyre, Chief of Research and Vice President Analyst, Gartner.

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3 in 4 CMOs reported increased budgets compared to last year. In this session, Ewan McIntyre, Chief of Research and Vice President Analyst at Gartner, shares the key findings coming out of the annual Gartner CMO Spend Survey. #GartnerMKTG
“Marketing budgets have climbed to 9.5% of total company revenue in 2022, an increase from 6.4% in 2021.” #GartnerMKTG
Read 19 tweets

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