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#GartnerMKTG Happening now: Unicorns, Rainbows and Customer 360, Oh My! The Myths and Legends of Unifying Your Customer #Data
Follow along here for key insights and updates from the session.
Follow along here for key insights and updates from the session.
#DigitalMarketing leaders hope that a 360-degree view of the customer will unify cross-functional data in their organizations to drive #personalization and retention.
In reality, just 14% of organizations achieve a 360-degree view, pushing their investment strategies up against insurmountable technical and organizational challenges.
#GartnerMKTG | Happening Now: Do Corporate Social Justice Initiatives Drive Customer Acquisition?
Follow along for key takeaways.
Follow along for key takeaways.
We've been told we're entering a world of corporate social justice where brands must take stands to meet customer expectations. But a special Gartner research project found that many social justice initiatives are as likely to drive boycotts as "buycotts."
In this session, we'll explore the risks, opportunities, and activities that help marketing leaders to steer their brands through contentious issues in difficult times.
#GartnerMKTG Happening now: The State of Marketing Spending and Strategy — Insights From Gartner’s CMO Spend Survey. Presented by Ewan McIntyre, Chief of Research and Vice President Analyst, Gartner.
Follow along here for key insights and updates from the session.
Follow along here for key insights and updates from the session.
3 in 4 CMOs reported increased budgets compared to last year. In this session, Ewan McIntyre, Chief of Research and Vice President Analyst at Gartner, shares the key findings coming out of the annual Gartner CMO Spend Survey. #GartnerMKTG
“Marketing budgets have climbed to 9.5% of total company revenue in 2022, an increase from 6.4% in 2021.” #GartnerMKTG
