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Heard some pitches of Canada Goose over Moncler. Here is why I'd choose $Monc over the $Goos ⬇️
Good brand DNA is focused on utility. You see it across multiple marketing message
- "welcome to community of Warmth"
- #generationsofWarmth on IG
Good brand DNA is focused on utility. You see it across multiple marketing message
- "welcome to community of Warmth"
- #generationsofWarmth on IG
- store set up with chill room to test the utility of the parka
- New Branta parka tag lines: elevated material, reversible styles, functional design. Every tag is highlighting the park's utility.
Fashion for one is not about being functional. So what are the implications?
- New Branta parka tag lines: elevated material, reversible styles, functional design. Every tag is highlighting the park's utility.
Fashion for one is not about being functional. So what are the implications?
Because of focus on utility, it appeals to the rational side of us, less emotion. Utility has a limited price associated. A feeling is priceless.
With rationality, one is enough to keep you warm through the winter.
With rationality, one is enough to keep you warm through the winter.
