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📘 Good to Great: Why Some Companies Make the Leap and Others Don't

by Jim Collins

Here's a 20-tweet summary to help you discover the secrets of successful companies. #GoodToGreat #BusinessSuccess
💡 "Good to Great" examines the factors that differentiate great companies from good ones, based on a comprehensive study of companies that made a sustained leap from mediocrity to excellence.
🔍 The book identifies seven key principles that great companies follow, which Collins calls the "Good to Great Framework."
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