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Cultural appropriation is when the dominant group co-opts cultural components from a racial group and subverts their meaning in ways only acceptable to the dominant group. Using Native peoples' likeness and culture as a mascot is cultural appropriation.
Racism is about power - the power of the dominant racial group over others expressed as individual and institution prejudices and discrimination. Sometimes it's about biology and other times about culture. Every time it's wrong.
The fact that members of the dominant group want to regulate the imagery of racialized minority groups is an exercise of racist power and a way to assuage racial fears. (Recall that "You will not replace us" was that tiki torch whites chant)
