Discover and read the best of Twitter Threads about #googlefirestarters
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What if the secrets to being a great strategist… aren’t found in the world of strategy?
Each month of 2020, I’ll interview experts from different fields - going undercover in their worlds to see what they can teach us about strategy!
This is #12MonthsofUndercoverStrategy 👇
Each month of 2020, I’ll interview experts from different fields - going undercover in their worlds to see what they can teach us about strategy!
This is #12MonthsofUndercoverStrategy 👇
This challenge is inspired by the recent #GoogleFirestarters event with @neilperkin, and the amazing speakers @Amelia_Torode @JustinLines1 @robblackie_oo @Bogdana who did their own similar immersions in other fields!
@neilperkin @Amelia_Torode @JustinLines1 @robblackie_oo @Bogdana We’re kicking things off for January with the nail-biting, competitive field of collegiate debate!
I interviewed some of the best debaters in Asia and South America to see what they could teach me about building stronger cases and clearer strategies.
medium.com/@marcodelvalle…
I interviewed some of the best debaters in Asia and South America to see what they could teach me about building stronger cases and clearer strategies.
medium.com/@marcodelvalle…
So a bunch of us went to #GoogleFirestarters this week and came back with fascinating notes, from the likes of @TomChatfield, @annwixley, our very own @robistyping and Jon Fisher from @iprospectuk.
Buckle up strategy heads, this is a 💥 t h r e a d 💥
Buckle up strategy heads, this is a 💥 t h r e a d 💥
First up, @TomChatfield setting up the “philosophical background music” for the evening. First he talked about time. Human attention is scarce, and therefore highly prized. In a time-limited environment, our job is to rise above the noise.
Unlike technology, humans have a small bandwidth. Also unlike technology, we have huge imagination! So as marketing professionals our job is to create communications that encourage human cognition to thrive, by engaging their imagination.
