Discover and read the best of Twitter Threads about #googlesignals

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While the world is caught up in the incredible features of #GA4, it's completely normal to overlook specific differences that make it so.

The ultimate breakdown of #GoogleAnalytics4 vs #UniversalAnalytics, by your new ultimate guide to GA4.

🚀Here it goes!
📊Different Data Models
#GA4 uses an event-based data model as opposed to UA's hit-type one.

📒Reporting Interface
#UniversalAnalytics had more reports, yes, but with #GoogleAnalytics4 you can customize your reports with all your favourite metrics. Universal Analytics vs Goog...
🧑‍💻Bounce Rate and Engagement Rate
The new metric is called engagement rate. It measures the time spent on the landing page and monitors the visitors.

🧑‍⚖️IP Anonymization
Under #GDPR, your IP address is personal data. With #GA4, IP addresses are automatically anonymized. Universal Analytics vs Goog...
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