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Okay, this sets off another #branding related rant from me. Creating branding and identity systems is my bread and butter and I can understand why people would feel the need to make a #personalbrand in order to make themselves feel more marketable to customers and employers
but I think people who do this are making a mistake and concentrating on the wrong thing. I replies to this tweet in what basically sums up my philosophy towards personal branding. Do your work and your brand will build around you. If you spend too much time thinking about it
you won't actually get the work done that build real brand equity. For instance, look at really famous "personal brands" like #GaryVee or #grantcardone. They actually dont spent a lot of time talking about personal branding. They spend a lot of time talking about putting in the
Read 13 tweets
everything is a step in time. It makes me wonder how every "BIG BRAND" out there made it. Did they actually think they will take the market by storm? Did the founder do it all alone? Did he/she build a team? How did he/she start the company? Was the idea that brilliant?
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Is it actually a straight road to success or they had to fail at some point, pause or start all over? Maybe the marketing strategy? Where they that good they cannot be ignored? Maybe their product or service was the best OR were they simply lucky."All the above stated ideas kept
jogging my memory. Truth is they all have a "COMMON DENOMINATOR" (they kept doing something about the brand each day no matter how little, making mistakes and perfecting them, working out new ideas, plans and strategies, getting bored, tired, giving up and coming back on board).
Read 4 tweets

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