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I've tried to summarise some key problems I see with Netflix's 'The Great Hack'(thread) #greathack
First off, I want to say that I still encourage people to watch the documentary, especially if they are new to the issues. That said, I think it has some major flaws.
I think it's problematic that the film uncritically builds on Cambridge Analytica's sales pitches, knowing how the company excelled in snake oil salesmanship.
Everybody watching the Great Hack on Netflix is truly shocked at the lengths to which our personal data was collected in Facebook and manipulated for political gain, even those who were already aware of it are astonished.
netflix.com/title/80117542…
netflix.com/title/80117542…
It’s far worse than you can imagine. The brexit result in 2016 is very clearly suspect. For those of you who keep insisting that Facebook did not make grannies in Carlisle vote for brexit well HOW DO YOU KNOW?
I promise you millionaires who bought brexit did not become rich by spending millions on something which makes no difference. The referendum margin was 1,269,501 people. If only just over half
My worry: we’re covering and they’re executing political ad spending the same as 2016. Micro-targeting, lookalike targeting, custom audience matching in Facebook for political persuasion is all just as legal as 2016. This is a very, very bad thing. axios.com/where-trumps-f… 
Data was illegally harvested, data was sold and then it was used to microtarget with voter suppression efforts. There has been no change in leadership at Facebook. Other than verbal promises from Facebook, it's not clear what will prevent this from happening again.
Point being, we're so beyond spend and topics. dark ads and content microtargeted to audiences is still a reality. recalled last night how I watched live someone from rural Michigan receive microtargeted intentionally false info thru Facebook the day before the 2016 election.
