Discover and read the best of Twitter Threads about #hbomax

Most recents (8)

Pre-pandemic, #CNN was trying to corner the original documentaries game. While that could have decent value for HBO Max, it's unlikely to be a huge driver of subs & retention. So what should they do?

After Breaking News For Decades, CNN Now Juggles It buff.ly/38WFOZ1
The article mentions that at one point, Zucker (the head of CNN) was planning on bombarding viewers with documentaries and docu-series. That's a proven and profitable originals strategy in #cable that is the equivalent of an innings-eater in baseball.
Of course. Not that many people (relatively) watch baseball anymore. And in these times of social unrest, hitting people over the head with lifestyle documentaries isn't exactly going to be something that brings a lot of people running over to CNN.
Read 17 tweets
Thread: And I'm still not done with AT&T/Warner Media/HBO Max.

Here's a thread with my advice for Warner Media and where they should go from here with #HBOMax $T
Why Warner Media? Well, day-to-day, they’re really the folks running a streaming platform. All the partnerships and promotions run by AT&T are nice, but the content/product folks are responsible for making HBO Max succeed.
Step 1: Hold the line on Amazon for Prime Channels distribution and providing content for IMDb TV.

You read my column. You know why. Stay strong.

entertainmentstrategyguy.com/2020/05/29/mos…
Read 17 tweets
With all the #HBOMax news, realized I should look at my articles that help describe the drama. So quick threads of a "reading list" of EntStrategyGuy's *explainers* on streaming, with an HBO tinge. $T
First, and most importantly, I tried to value the impact of #GameOfThrones for #HBO. As far as I know, no one else has attempted an economic analysis as detailed.

decider.com/2019/05/21/gam…
Second, here's the directors commentary for that epic.

Again, in something few other analysts do, I explain step-by-step how I came to my conclusions. It's a how to guide if you want to learn how to do this yourself.

entertainmentstrategyguy.com/2019/05/23/how…
Read 5 tweets
Y’all can’t tell me you’re just waking up to racist policing.

Will & Carlton got pulled over for being Black in a Benz season 1, episode 6!!!!

THE FRESH PRINCE TOLD YOU DON’T ACT SURPRISED NOW 😩😭
I’m getting my whole life watching #FreshPrince from the beginning on #HBOMax and it is woker than I remembered!
ALSO Season 1 Hillary is EXACTLY like homegirl from Married to Medicine: LA (except Jazmin is smarter):
Read 4 tweets
Predictions are useless but predicting is invaluable (scenario planning)
@profgalloway #2020predictions
#Snap is less corrosive / damaging to teens
#Tesla trades at 3x the value of auto companies, worth more than Ford & GM combined, dramatically overvalued
#SherylSandberg 2nd best paid person who does the most damage (after Zuck)—she's erased from FB like Trotsky from photos
#HBOMax = like going to the Louvre & saying "let's scale this"—biggest brand blunder of 2018
#AWS is worth more than #Amazon—will be spun out
Choice is a bad thing, people want less choice but to be confident in the choices they're making
Read 9 tweets
My predictions for where every #emmy nominated series for Outstanding Drama / Comedy of the past 20 years will eventually end up in the #streamingwars

onezero.medium.com/the-tv-subscri…
+ predictions where @IMDB's Top 100 rated U.S. scripted series will end up in the #streamingwars

onezero.medium.com/the-tv-subscri…
@IMDb and finally, where every scripted U.S. series with 100+ episodes will land in the #streamingwars (the best for #bingewatching)

onezero.medium.com/the-tv-subscri…
Read 4 tweets
Warner vai lançar seu streaming ano que vem e se chamará HBO MAX! Terão conteúdos de: Warner Bros., New Line, DC Entertainment, CNN, TNT, TBS, truTV, The CW, Turner Classic Movies, Cartoon Network, Adult Swim, Crunchyroll, Rooster Teeth, Looney Tunes. MANO. DO. CÉU. 😱😱😱😱😱😱
Algumas pessoas ainda não tem noção do tamanho do anúncio desse #HBOMax, o streaming da Warner! O serviço reunirá TODOS OS CONTEÚDOS da própria HBO (#GameOfThrones, #Chernobyl, #BigLittleLies, #Westworld... todas as séries, filmes e documentários)… ->
O #HBOMax terá TODOS OS FILMES da Warner Bros. (quase 100 ANOS DE CINEMA, com franquias como O Senhor dos Anéis, Harry Potter, Matrix, Rocky) e New Line!!!! ->
Read 14 tweets
#TheOffice — the No. 1 streaming show — will leave @Netflix + be exclusive to @NBCUniversal's new service.

Hoarding beloved movies + shows for the rights holder's branded #streaming services will soon be the law of the land. Prepare yourselves.

hollywoodreporter.com/live-feed/offi…
The @WarnerMediaGrp streaming service — which supposedly soft-launches later this year — will reportedly be called "HBO Max"

tvline.com/2019/07/02/war…
Branding Quiz 👨‍🎓

1. If you owned a vast collection of brands, and were aggregating ALL of them into one pricey, direct-to-consumer offering, would you choose to name that offering after just ONE of the brands?

2. Isn't there enough brand confusion already with HBO Now/HBO Go?
Read 18 tweets

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