Discover and read the best of Twitter Threads about #hfss
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📢Sharing our new policy report on #UltraProcessedFoods in the diets of 👶👦👧 in the UK. Concerningly we find that #UPFs exist in all commercial baby & toddler food categories & among foods targeted at pre-schoolers. See firststepsnutrition.org/childrens-food… #BabyFood #ChildHealth #Nutrition 
🥣 In particular a large proportion of commercial 'finger foods' (i.e. snacks) & baby cereals are #UPF. The true extent of ultra-processing of the foods marketed for 👶👦👧is probably underestimated as we rely on ingredient markers on product labels
Very pleased to share our new @PLOSMed paper where we evaluated the @TfL restrictions on #HFSS advertising: journals.plos.org/plosmedicine/a… 🧵 1/6
@CherryLawTW @l_cornelsen @petticrewmark @cthompson791 @martinwhite33 @NIHRSPHR
@CherryLawTW @l_cornelsen @petticrewmark @cthompson791 @martinwhite33 @NIHRSPHR
The policy was associated with a 1001 kcal reduction in weekly household energy purchased from HFSS products, equivalent to each person buying ~1.5 fewer standard size bars of milk chocolate each week. 2/6
The greatest reduction was for chocolate and confectionery, likely because there were no alternative products brands could advertise (as opposed to e.g. soft drinks where there are often zero or low calorie options). 3/6
Some not-so-subtle @Deliveroo marketing in @OnlyWayIsEssex #HFSS #Advertising #Marketing #RealityTV @OHA_updates @ncdalliance
And then this happens...literally like a @Deliveroo advert. However, it’s not, as its in a programme and therefore not covered by @ASA_UK (and wont be covered under future plans, if they go ahead, to ban #JunkFood adverts prior to 9pm watershed)
