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🧵: Some tips for building support for #humanrights based on five years of messaging workshops with activists around the world:
1/ Use values - always make an emotional, moral case for HR, not just legal/political/rational (RoL, accountability etc). "We are all human" "We treat each other the way we want to be treated" 
2/ Empower - talk about HR as something we do, not just something inherent or given/taken by govt, leaving us passive.
(this ground-breaking analysis comes from @anatosaurus commonslibrary.org/wp-content/upl…)
(this ground-breaking analysis comes from @anatosaurus commonslibrary.org/wp-content/upl…)
