Discover and read the best of Twitter Threads about #ideation

Most recents (2)

🧵Thread on some rather obscure quotes from Alex F. Osborn classic. #Brainstorming turns 80 and there are too many misconceptions and plainly inaccuracies about this technique.

Here we go...
"In any idea finding effort, the first step is to get set, to establish a "working mood". There are ways to pull ourselves up by our bootstrap, and highly #creative people consciously use these ways"

(Idea finding, interesting choice of verb)
To evaluate ideas "we should enlist the judgment of others. The surest method of evaluation is to put our ideas to test. And the task of thinking up the best way to test is a creative challenge in itself"

(Evaluation = creative task)
Read 34 tweets
A framework for organizing user research data:

✨What you saw
✨What you heard
✨What it means (Emerging Insight)
✨Why it matters (Implications)

#ux #uxdesign #userresearch #DesignThinking
I've given 1 example per quadrant here for simplicity, but in reality you'd want to see patterns & trends across x amount of observations (what you saw & heard) for it to become an emerging insight & implication. ✨
Let's do another one!

What's fun is to see the tension between observed and expressed needs. That's where the kernel of a good idea starts.✨
Read 9 tweets

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