Discover and read the best of Twitter Threads about #ifj19

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"Why podcasts and what for?" asks @rkapkap from @ft at this audio panel with @nicnewman @MukulDevichand and @OlleZ.

"Over half of podcast consumption comes from under 35s. The reasons are authenticity and convenience," says @nicnewman #Ijf19
"Podcasts are not radio in the same way as online video is not TV. Audio is a much more personal, more informal livelier experience than reading. What's most exciting is the type of audience you can reach: basically younger people," says @MukulDevichand from @bbc
"What audio is going to be in a smart speaker is not clear yet. At @BBCNews we are testing different kinds of interactions. For example, a product for children and another one on the Indian elections," says @MukulDevichand #Ijf19
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