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Independent Artist Content Strategy for 2023 (a thread). Are you starting from nothing? Here's an organic content strategy that I am implementing for artists that don't have connections, funding, or label backing.
Establish "content buckets". What are 7 different types of content you can make regularly? Snippets of existing video content. Confessional style video updates. Promotional content (tour dates, new music releases, merch drops). "Specialist" content (more on that below). Etc.
"Specialist" content is something useful you can share. Are you an artist that also knows how to sound engineer? Share some 60 second sound engineering hacks on a regular basis. Do you have another talent? Share that talent regularly.
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