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Does everyone realize that this is almost assuredly @Merck using the Ad ID Consortium to target ads to cancer patients? BOK's former company left this data-co-op (adexchanger.com/online-adverti…)
I'll do a thread on this, explaining how you can audit a website like keytruda.)com ⚖️⛈️🧵
I'll do a thread on this, explaining how you can audit a website like keytruda.)com ⚖️⛈️🧵
First, BOK's old company used to own the domain facilitating these data flows "adnxs.com" - this domain was used in the Ad ID Consortium & was the most popular. AT&T bought appnexus, pulled out of the AD ID C, & seemingly "gave the domain up"
admonsters.com/universal-id-a…
admonsters.com/universal-id-a…
*I haven't 100% confirmed that Appnexus/AT&T has zero control over their old adnxs.com domain, but I know this domain is still used heavily by the Ad ID Consortium syncs, which AppNexus/Xander isn't part of, so this seems to indicate the domain was donated. TBD!🧐🖖
