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We at @weatherindia are celebrating 600% growth in monthly web traffic at the end of 50 months of editorial operations.
Along the way, we saw many ups & downs! We learnt critical lessons about digital media, science writing & weather forecasting in India.
Here's a compilation👇
Along the way, we saw many ups & downs! We learnt critical lessons about digital media, science writing & weather forecasting in India.
Here's a compilation👇
Four years ago, @timesbridge joined hands with @IBM to make weather & science news popular in India with the theme #MausamIsAwesome! Initially, we assumed our audience was very niche & planned to grab their attention with detailed, expertly curated features.
Alas, we were wrong!
Alas, we were wrong!
Appetite for #ScienceWriting was no longer limited to an ‘urban-elite India’, and instead of long commentaries, readers craved quick, actionable insights!
But mainstream media had limited space for sciency content, leaving a huge void. We were quick to recognise this gap!
But mainstream media had limited space for sciency content, leaving a huge void. We were quick to recognise this gap!
