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Offline distribution eats digital distribution for lunch in PK. The real oppty is infra and investments in bridging the offline to online gap. We arent ready for digital first only products for the mass market, what wins in the end has to be hybrid..
Because u can't service offline ppl in an online channel only. We continue to build products like lending, digital banking etc these aren't for the masses we are modeling at best the urban or semi urban poor from our ivory towers.Thinking what service they want or need. Bad idea.
Delivery not just ecom related but last and middle mile is key. Supply chains are broken but they don't need to be. If u are some one sitting on cash instead of real estate invest in logistics even if it's two guys and a truck. Idea is to deploy it in the right market.
