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Les 100 meilleurs #livres marketing de tous les temps. 📚

De la psychologie, copywriting, business, influence, story-telling, finances, au growth hacking, voici les livres à lire absolument pour toute personne intéressée à devenir meilleure en marketing. 🚀

🧵 MEGA THREAD ⤵️
📚100. Influence : Science & Practice est une examination de la psychologie de la conformité (c'est-à-dire la découverte des facteurs qui poussent une personne à dire "oui" à la demande d'une autre personne).

#influence #psychology #marketing Image
📚99. Le best-seller du New York Times qui explique pourquoi certains produits et idées deviennent populaires.

#marketing #contentmarketing #newyorktimes #book #livre Image
Read 105 tweets
holy 🔥 so this is karma materializing itself 😱
No seriously, stay with me….

I learned and honed the craft of operational analytics @hubspot where over the course of almost 9 years I was a
- systems analyst
- product manager
- analytics engineer
- data analyst

… the modern data stack emerged at the tail end of my tenure
And I REALLY geeked out 🤓⚡️on the evolution of skills I had developed and tools that were being made to make analysts and analytics engineers even more impactful. 💥☀️

If only I could convince our entire org, which was now over 💯analysts to adopt these new workflows and tools
Read 12 tweets

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