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🚨New #IndieSAGE paper🚨
1. From Stay Home to Stay Alert, UK government messaging has been much discussed during the #COVID19 pandemic. #IndieSAGE has analysed its effects (March-Oct 2020) and makes recommendations for a communication reset.
🔗bit.ly/3kBrpp6
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1. From Stay Home to Stay Alert, UK government messaging has been much discussed during the #COVID19 pandemic. #IndieSAGE has analysed its effects (March-Oct 2020) and makes recommendations for a communication reset.
🔗bit.ly/3kBrpp6
🧵
2. It is through language that #COVID19 laws, regulations, rules, and guidance are written - which must be understood, interpreted, and acted upon by people. Precise messaging is easier to understand and act upon.
For instance, what counts as 'mingling'?
(@AdamWagner1)
For instance, what counts as 'mingling'?
(@AdamWagner1)
3. While 90% of people believed that “Stay home, protect the NHS, save lives” was clear, "Stay Alert" was immediately challenged, rejected by other UK nations, criticized, satirized, and - crucially - not understood by 65% of people.
