Discover and read the best of Twitter Threads about #individualbrand
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Release #digital products under #company's #brand / #website or create an individual brand for that #product?
What do you choose and why?
What do you choose and why?
1/ #Company #Brand vs. Individual Brand
Large corporations tend to experience the most advantages as multiple brands work together to generate multiple revenue streams.
Small businesses may not have the capital available to start multiple brands.
Large corporations tend to experience the most advantages as multiple brands work together to generate multiple revenue streams.
Small businesses may not have the capital available to start multiple brands.
2/ When the individual #brand structure is better? One of these should apply for products or services:
- serve different #audiences
- have separate #visions and #purposes
- each is strong enough to stand on its own without the endorsement of the parent #brand
- serve different #audiences
- have separate #visions and #purposes
- each is strong enough to stand on its own without the endorsement of the parent #brand
