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Localization best practices for #SEO
[A quick thread ๐งต]
#localization #internationalseo #multilingualseo
[A quick thread ๐งต]
#localization #internationalseo #multilingualseo
1. Research and understand the target market and its language, culture, and behavior. This will help tailor your content and optimize it for the local audience.
2. Use the language and cultural norms of the target market in your content. This will increase its relevance and make it more appealing to the local audience.
A ๐งต๐With the new Helpful Content Update from Google, there will probably be more focus and attention to good content and appropriate content in the target language. ๐ช๐ต๐ฎ๐ ๐ฑ๐ผ๐ฒ๐ ๐๐ต๐ถ๐ ๐บ๐ฒ๐ฎ๐ป ๐ณ๐ผ๐ฟ #๐๐ป๐๐ฒ๐ฟ๐ป๐ฎ๐๐ถ๐ผ๐ป๐ฎ๐น๐ฆ๐๐ข? Let's be hopeful: ๐#seo 
1. ๐ก๐ผ ๐บ๐ผ๐ฟ๐ฒ ๐ฏ๐ฎ๐ฑ๐น๐ ๐๐ฟ๐ฎ๐ป๐๐น๐ฎ๐๐ฒ๐ฑ ๐ฐ๐ผ๐ป๐๐ฒ๐ป๐ ๐ณ๐ฟ๐ผ๐บ ๐๐ผ๐๐ฟ๐ฐ๐ฒ ๐๐ผ ๐๐ฎ๐ฟ๐ด๐ฒ๐ ๐น๐ฎ๐ป๐ด๐๐ฎ๐ด๐ฒ: companies either put in place a severe SEO localisation strategy, or they will potentially be penalised and outranked (๐ revenue!)๐ #seo #internationalseo
2. ๐ ๐ผ๐ฟ๐ฒ ๐ฒ๐บ๐ฝ๐ต๐ฎ๐๐ถ๐ ๐ผ๐ป ๐ฐ๐๐๐๐ผ๐บ๐ถ๐๐ฒ๐ฑ ๐ฐ๐ผ๐ป๐๐ฒ๐ป๐ ๐ถ๐ป ๐ฎ ๐๐ฝ๐ฒ๐ฐ๐ถ๐ณ๐ถ๐ฐ ๐๐ฎ๐ฟ๐ด๐ฒ๐ ๐น๐ฎ๐ป๐ด๐๐ฎ๐ด๐ฒ: fewer translations and more original content focused on going hyperlocal (KW research included!). Content shouldn't be used as a filler but as a tool! ๐
