Discover and read the best of Twitter Threads about #istandwitharnabgoswami
Most recents (1)
SHOCKING details of HOW BARC TRP is/was/can manipulated.
Read this short thread in sequence as it contains some uncanny links, history, stakeholders, business and data science.
1/n
Read this short thread in sequence as it contains some uncanny links, history, stakeholders, business and data science.
1/n
Start with basics:
Q. What is BARC and what do they do?
A. BARC India is an 'industry body set up' for TV audience measurement (TAM), which officially rolled out its services from Apr'15, replacing a JV of comp. Nielsen & Kantar which was performing the same task before.
2/n
Q. What is BARC and what do they do?
A. BARC India is an 'industry body set up' for TV audience measurement (TAM), which officially rolled out its services from Apr'15, replacing a JV of comp. Nielsen & Kantar which was performing the same task before.
2/n
Q. Wait! Why N&K's kicked out?
A. Long story in short- It came under serious credibility issues after NDTV sued them of whooping $1.3bn in NY court for fraud and manipulation in data in 2012.
(NDTV, those were the days😇)
Details (if interested)👇
3/n timesofindia.indiatimes.com/business/india…
A. Long story in short- It came under serious credibility issues after NDTV sued them of whooping $1.3bn in NY court for fraud and manipulation in data in 2012.
(NDTV, those were the days😇)
Details (if interested)👇
3/n timesofindia.indiatimes.com/business/india…
