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More Power to you Javagal Srinath - a thread
It was the turn of the century and I had been newly recruited into Ogilvy Bangalore as an Account Executive, cutting my teeth on Unilever mass market teas - particularly a vitaminised tea, called A1 Power.
It was the turn of the century and I had been newly recruited into Ogilvy Bangalore as an Account Executive, cutting my teeth on Unilever mass market teas - particularly a vitaminised tea, called A1 Power.
A first at the time, we decided to use a sportsperson as endorser for the Karnataka based tea brand. And the choice was Javagal Srinath. Being a fledgling brand, we had funds only for a still shoot, but that didn’t dampen my spirit - this was my first shoot with a ‘celebrity’!
Shoot day arrived and we all reached Chinnaswamy Stadium, where we had to shoot a set of still pictures of the man in full bowling action. Srinath was already there, waiting for us and chatting with the ground staff like a friend. Very un-celebrity like.
