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This is a bombshell — the “Exxon Knew” moment for the meat industry:
An animal agribusiness association founded and funded a PR outfit at a public university. They used it to spread disinformation & convince governments to delay climate action.
A deep dive into the documents:🧵
An animal agribusiness association founded and funded a PR outfit at a public university. They used it to spread disinformation & convince governments to delay climate action.
A deep dive into the documents:🧵
BRIEF: Records obtained by @zdboren show how @IFEEDER_, an arm of the American Feed Industry Association lobby, conceived the @UCDavisCLEAR Center, elevated its director @GHGGuru, and amplified deceptions about the meat industry’s role in climate change.
embed.documentcloud.org/documents/2320…
embed.documentcloud.org/documents/2320…
First, let’s break down a few of the myths — no doubt you’ve heard some of them.
The central thrust of the campaign was to downplay the impact of methane. They promoted the use of a modeling quotient, GWP*, for reporting corporate emissions — not what it was designed for at all.
The central thrust of the campaign was to downplay the impact of methane. They promoted the use of a modeling quotient, GWP*, for reporting corporate emissions — not what it was designed for at all.
