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Jumia shut down its Cameroon operations this morning, firing its entire staff, no public announcement, no special word from the group or its CEO. The brutality of the news to the staff echoes their management style and is, I believe, one of the reasons for its demise.
I watched this company from inception. When a young lady, newly arrived from France, was sent to start the Cameroon ops for Africa Internet Holdings, a @RocketBerlin subsidiary. I was introduced to her and of course knew Rocket. I was excited that they chose to come to Cameroon.
She was super young, and this was her first trip to Cameroon and really her first real job. She was very dynamic and I wanted to help. I offered her the use of my conference room at @AppsTech free of charge to help launch the company.
