Discover and read the best of Twitter Threads about #justburnit

Most recents (2)

Why would a company like Hindustan Unilever even consider airing an advertisement as controversial as this?

I'll try and break it down to the best of my abilities.

HUL reported a net income of $840,000,000 in 2016-17 where their sales revenue was upwards of $4.8 billion
Their share prices have been consistently up at Rs. 1,708 as of 11 March 2019.

Safe to say, HUL is one of the big players.
On 8 March 2019, Brooke Bond who's parent company is HUL released an advertisement highlighting the abandonment of elderly parents at the Kumbh Mela.

This ad was immediately met with immense backlash from people who took offense to message in the ad.…
Read 22 tweets
Comparison of tweets over the past 24 hours, per @Sysomos:

#JustDoIt: 503,112
#JustBurnIt: 6,016
Comparison of impact (numbers change as traffic flows):

#JustDoIt: 976.6 million impressions
#JustBurnIt: 50.6 million impressions
#BoycottNike performed a lot better.

125,678 mentions, 522 million impressions.

About one quarter of the mentions on #JustDoIt, and half the reach.
Read 3 tweets

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