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Canva, Loom, Figma... Some Product-Led companies grow just like they were printing money!
Their secret? They are obsessed with minimizing the Time To Value (TTV).
What exactly is TTV and how can you benefit from it too? 🧵
#productmanagement #startup #GrowthHacking
Their secret? They are obsessed with minimizing the Time To Value (TTV).
What exactly is TTV and how can you benefit from it too? 🧵
#productmanagement #startup #GrowthHacking
TTV is the time before customers experience the value promised after 'purchasing' the product (e.g., a free trial or a freemium).
Let's take @canva as an example. You can use it immediately. You get sucked in and don't even notice that you've just become their customer! :)
Let's take @canva as an example. You can use it immediately. You get sucked in and don't even notice that you've just become their customer! :)
You can easily minimize #TTV by using the Bowling Alley Framework. It's like using "bumpers" to guide users to the outcome your product promises.
There are two types of bumpers:
There are two types of bumpers:
