Discover and read the best of Twitter Threads about #keepScotlandtheBrand
Most recents (2)
After yesterday’s onslaught re a tweet to Tesco for not branding Scottish eggs . This👇 is why USP and Branding are essential. Tories voted down amendment to protect U.K. food standards, and losing our Scottish USP and brand, only hastens industry demise. ustr.gov/countries-regi…
I know it’s difficult for some folk to see the rationale behind protecting a brand, but it’s value to our food and drink industry is immense. We have an industry target to be worth 30B by 2030, so maintain brand is vital
There are those on both sides who wish to weaponise this issue, but I would urge you not to. The industry employs 350 000 people and brings in over 14B to our economy, by 2030, that should be 1m jobs and 30B£, so see the issue for what it is.
Welcome to the #keepScotlandtheBrand direct action campaign!
Send the packaging back! Make sure packaging is clean and dry - be respectful of the folk handling it - write a positive message to customer service explaining why you think supermarkets should #keepScotlandtheBrand.
Send the packaging back! Make sure packaging is clean and dry - be respectful of the folk handling it - write a positive message to customer service explaining why you think supermarkets should #keepScotlandtheBrand.
If you go online and search for the 'freepost' address of the supermarket in question that makes it even simpler to send the packaging back. Be creative! Some folk are talking about writing poems or sending sketches. Let's send a positive message for Scotland's producers 🙂
All supermarkets cover the provenance of our #FoodandDrink with DEFRA’s ‘Great’ campaign to some extent. Many people have no choice in what they buy, either because of availability or price. The #keepScotlandtheBrand direct action campaign should send the message home.
