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👏👏 New research published 👏👏 with @fi_sing @Kbackholer @HealthyAuckland and Dr Sally Mackay!
"Covid-washing" by Big Food brands on social media during the first #lockdown in Aotearoa NZ.
#CDoH @FMHS_UoA @FrontiersIn Nutrition
Thread 1/8
doi.org/10.3389/fnut.2…
"Covid-washing" by Big Food brands on social media during the first #lockdown in Aotearoa NZ.
#CDoH @FMHS_UoA @FrontiersIn Nutrition
Thread 1/8
doi.org/10.3389/fnut.2…
We searched social media posts of 20 big brands, 5 in each of 4 categories: confectionery, snacks, sugary drinks and fastfood. Across Facebook, Instagram, Twitter and Youtube from Feb-May 2020 pre-pandemic and then in Level 4, 3 and 2 Covid Alert Levels. 2/8
There were 1,368 posts, 27% related to Covid-19. Fast-food companies were the most likely to reference the pandemic, with a rapid increase in their number of social media posts just prior to the end of Level 4 restrictions. 3/8
