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A thread on observations about the behavior of Next Billion Users (NBU) and how they use products and services we build: 1/n
I have spent the last few months in Bikaner, A tier 2 city in Rajasthan. Here I got to observe our users from a distance while still being part of context. Some of what I noticed was contrary to the ideas we have in the industry about our users.2/n
I am writing this thread to (1) Validate: is it just me and my sampling bias or others also observe the same patterns? (2) As we build products for the next billion users ( NBU) these observations might help us build a more representative persona for our users. 3/n
Google invested <$4.5B in Jio
0 net debt ahead of schedule ⚡️
Atmanirbhar 5G 🙏🏽
