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1/ people & brands try so hard to be “real” that they come off fake or inauthentic online. now purely fictional/virtual instantiations are seen as more honest & relatable—take crypto: a virtual financial system perceived as more trustworthy than wall street/GAFA. next up? ... 💭
2/ 💭... a pendulum swing in online identity, from careful constructions of real-world self, back to “screenames” and fictional avatars. purely virtual personas will become more valuable than faux "real-world" identities.
3/ social profiles are constrained by tropes, cruised by relatives, employers, political trolls—adversaries to true expression. its risky to put yourself out there and lonely not to. perhaps it'll be liberating to put yourself *into* someone or something else instead?
