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Every brand marketer, agency leader, ECD needs to read this and learn from it. '“90% of women say in surveys they don’t consider advertising relevant to them, which isn't surprising when it’s made by a male-dominated industry,“ says Cindy Gallop.' @TheDrum thedrum.com/news/2021/03/1…
Women are the target for advertising, because we are the primary purchasers. “Brand marketers must mandate that any agency pitching for, appointed to and working on their business, must have gender-equal leadership,” insists Gallop' @flaming_meaux @thedrum thedrum.com/news/2021/03/1…
'At every point in the creative, production & distribution process, Gallop argues agencies should be gender-equal...if agencies have a diverse workforce w strong female leadership, you wouldn’t need to rely on regulations, says @BiGuimaraess @mischief_usa' thedrum.com/news/2021/03/1…
