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#Reliance-backed @AJIOLife is riding the Indian e-commerce wave — poses tough competition to @myntra - by @SanchDash

businessinsider.in/business/ecomm…
In April 2016, at the #LakmeFashionWeek, Mukesh Ambani’s Reliance announced its big foray into fashion e-commerce with @AJIOLife.
The segment that has been crowded by the likes of @Flipkart, @myntra (along with Jabong back then), @amazonIN, and others, left little room for @AJIOLife to outshine the others.
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