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1/ So what did we learn from #launch week

Doesn't matter how hard you have prepped and worked, things will go wrong. Things that you didn't even anticipate or expect.

When that happens, focus on the things you can control and fix. Don't have a melt down. It will get sorted.
2/ The run up to launch week. Give yourself time.

Started thinking about the launch in Dec. Got shot down due to work and Covid-19. Restarted again in April. Locked down July date in first week of June.

Seems like a lot but you will need the time. There is lots to do.
3/ Get the #book out in front of #reviewers.

Early. Like real early. Like 8 to ten weeks early. Listen to their feedback and comments.

Unlike a #publisher, in self #publishing mode, you can change stuff all the way to launch. Try not to do that.

Lock a version down early.
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