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How can early stage public companies allocate their marketing budgets for success?
Allocate as you would your investments...buy the dip.
Don’t invest your whole net worth in one stock. And definitely not when it’s at peak price.
Marketing should be looked at in the same way.
Allocate as you would your investments...buy the dip.
Don’t invest your whole net worth in one stock. And definitely not when it’s at peak price.
Marketing should be looked at in the same way.
2/
When you’re being carried by global positive market sentiment, you should let your digital efforts focus on getting the best return.
i.e. you should be collecting investor leads.
When you’re being carried by global positive market sentiment, you should let your digital efforts focus on getting the best return.
i.e. you should be collecting investor leads.
3/
And when market sentiment isn’t in your favour, you should be investing into market awareness.
That means getting your story in front of people & providing value to those who have shown interest - your investor lead list!
And when market sentiment isn’t in your favour, you should be investing into market awareness.
That means getting your story in front of people & providing value to those who have shown interest - your investor lead list!
Hace un par de semanas pudimos asistir a la edición #LeadGen EMEA Livestream 2021 por parte de @GoogleAds
El contenido giró entorno a la medición, cualificación y automatización de la captación de leads.
Hoy os quiero compartir mi particular resumen.
¡Dentro hilo!
👇👇
El contenido giró entorno a la medición, cualificación y automatización de la captación de leads.
Hoy os quiero compartir mi particular resumen.
¡Dentro hilo!
👇👇
A modo de esquema, nos plantean cuáles son los 3 "ingredientes" para escalar la captación de leads sin renunciar a la calidad:
1⃣ Definir valores a cada paso
2⃣ Importar 1st party data a #GoogleAds
3⃣ Activar smart bidding
1⃣ Definir valores a cada paso
2⃣ Importar 1st party data a #GoogleAds
3⃣ Activar smart bidding
1⃣ Definir valores de conversión offline
La principal dificultad está en definir el embudo y saber qué valor tiene cada paso.
Debemos identificar los distintos estados del lead y, en base a los ratios de conversión de un estado a otro, dar el valor proporcional al LTV.
La principal dificultad está en definir el embudo y saber qué valor tiene cada paso.
Debemos identificar los distintos estados del lead y, en base a los ratios de conversión de un estado a otro, dar el valor proporcional al LTV.
