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Insights from the #LearnAtAccel session on “Landing Page Optimisation" by @graffitos.
Your landing page should speak to your prospective customer's outcomes at every step of the way and not just your features.
#LearnatAccel #AccelFamily
Your landing page should speak to your prospective customer's outcomes at every step of the way and not just your features.
#LearnatAccel #AccelFamily
The fold is actually a red herring. It has no bearing whatsoever on conversion rates as far as calls to action are concerned.
Higher conversion rates have nothing to do with whether the button is above the fold, and everything to do with whether the button is below the right amount of good copy
Some insightful learnings on branding shared by @mukeshbansal06 with the #AccelFamily Founders @GeetanshBamania @rentomojo @sanjayiitd @MyMoneyView @sumitmaniyar @rupeekapp @radical_vamsi @vedantu_learn @FingerlixFresh @sethi_ajay @prashanthp @_AnandDaniel @skirani 
1. When building a brand, the product is really important: Your brand is not independent of the product experience. Which is another way of saying that product is marketing. #LearnAtAccel
2. One way to think about your brand is as a person/personality, except this is a representation of the company. What this makes it easy to do is design the organisational experience using that personality. #LearnAtAccel
