Discover and read the best of Twitter Threads about #letbooksbebooks
Most recents (1)
Hello & welcome to all our new followers. Here’s a bit about us & what we’ve accomplished. When our campaign began in 2012, signs for ‘Boys’ Toys’ & ‘Girls’ Toys’ had become commonplace in the UK. We wanted to change that and we have! See the evolution of signs below! 1/ 
In 2014, our #LetBooksBeBooks campaign with @LetterboxLib led to 11 publishers including Usborne & Random House pledging to drop boy/girl labels from their children’s books - hugely important because no child should feel excluded from something they are naturally drawn to 2/
The signs & labels may be history but we continue to document/challenge every day all the ways that brands, manufacturers, publishers & retailers continue to signal to boys & girls (through languages, images, motifs & colour) that certain products are not really meant for them 3/
