Discover and read the best of Twitter Threads about #letsGROW
Most recents (6)
Want to start selling on Amazon and turn your side hustle into a full-time business?
Follow these tips ๐๐
" ๐ ๐ฌ๐ญ๐๐ฉ-๐๐ฒ-๐ฌ๐ญ๐๐ฉ ๐ ๐ฎ๐ข๐๐ ๐ญ๐จ ๐ฌ๐๐ญ๐ญ๐ข๐ง๐ ๐ฎ๐ฉ ๐๐ง๐ ๐ฆ๐๐ง๐๐ ๐ข๐ง๐ ๐๐ง ๐๐ฆ๐๐ณ๐จ๐ง ๐ ๐๐ ๐๐ฎ๐ฌ๐ข๐ง๐๐ฌ๐ฌ " ๐๐
Follow these tips ๐๐
" ๐ ๐ฌ๐ญ๐๐ฉ-๐๐ฒ-๐ฌ๐ญ๐๐ฉ ๐ ๐ฎ๐ข๐๐ ๐ญ๐จ ๐ฌ๐๐ญ๐ญ๐ข๐ง๐ ๐ฎ๐ฉ ๐๐ง๐ ๐ฆ๐๐ง๐๐ ๐ข๐ง๐ ๐๐ง ๐๐ฆ๐๐ณ๐จ๐ง ๐ ๐๐ ๐๐ฎ๐ฌ๐ข๐ง๐๐ฌ๐ฌ " ๐๐
๐๐ญ๐๐ฉ ๐: Set up your Amazon seller account and FBA account, making sure to carefully read and follow all of Amazon's policies and guidelines.๐๐
๐๐ญ๐๐ฉ ๐: Research and find profitable products to sell on Amazon by using tools like Jungle Scout or tracking trends in your niche.๐๐
Found this write up of my 2012 election analysis and data use by the numerati...and how journalists have used data to map and visualize communities...2012. #mediadeserts #citations elon.edu/u/news/2013/04โฆ
For those of you who may not know...@elonuniversity is in North Carolina (hi @thebusinessofnews), where I was doing mapping work in 2012 of media deserts, tracking online hate rhetoric and the political use of social technologies/data for targeted messaging and journalism work. 
If you go to wikipedia and look up "news deserts", the history begins in 2016 @businessofnews ? And you were....at @DukeU at the time? How coincidental that my methodology, definitions and work would be duplicated just 40 miles away? Curious. #citationsmatter
DTC #eCommerce Monday Marketing Update
Have you been wondering what #marketing strategies are working the best right now for @Shopify stores?
Here's the answer... ๐๐๐
Have you been wondering what #marketing strategies are working the best right now for @Shopify stores?
Here's the answer... ๐๐๐
#1: Organic Social
Organic social is still a great way to reach customers and to get "free" traffic to your site.
Regular IG traffic and engagement isโฌ๏ธ, but brands we're working with are getting the best results from being active on stories, Reels, and TikTok.
Organic social is still a great way to reach customers and to get "free" traffic to your site.
Regular IG traffic and engagement isโฌ๏ธ, but brands we're working with are getting the best results from being active on stories, Reels, and TikTok.
If you want to see an example of how to use Reels and TikTok for your brand, check out @BURLEBOoutdoors (@Burlebo on IG and TT).
Burlebo does a great job of creating fun and on-brand organic content.
Burlebo does a great job of creating fun and on-brand organic content.
7 Profit Metrics Every eCommerce Store Should be Measuring
Knowing these metrics will help you grow profitably. ๐ฐ
Without them, you can end up losing a lot of money and wondering where it all went. ๐ธ
Keep reading to learn more. ๐
Knowing these metrics will help you grow profitably. ๐ฐ
Without them, you can end up losing a lot of money and wondering where it all went. ๐ธ
Keep reading to learn more. ๐
#1: Gross Profit Margin
First up is gross profit margin which is net sales minus the cost of goods sold divided by revenue.
Gross profit margin tells you how much you have left over after paying for the cost of goods being sold.
First up is gross profit margin which is net sales minus the cost of goods sold divided by revenue.
Gross profit margin tells you how much you have left over after paying for the cost of goods being sold.
It's important to measure gross profit margin so you can make sure you're making enough per sale to cover the rest of your expenses.
If your gross profit margin is too low, then you need to figure out how to lower your COGS in order to increase profit.
If your gross profit margin is too low, then you need to figure out how to lower your COGS in order to increase profit.
To grow a Shopify store, you don't need super complicated funnels. You just need to
โ Go hard on 1 social channel, probably IG or TT
โ Run paid ads on 1-3 channels (FB/IG, Google, TT)
โ Build out automated email + SMS flows
โ Send 1-2 new email + SMS campaigns per week
โ Go hard on 1 social channel, probably IG or TT
โ Run paid ads on 1-3 channels (FB/IG, Google, TT)
โ Build out automated email + SMS flows
โ Send 1-2 new email + SMS campaigns per week
Store owners mess up when they try to do everything and then end up not doing anything well.
You're not going to be able to do Instagram AND TikTok AND Youtube...until you have a team.
So until that happens, keep it simple, pick 1, and go hard.
You're not going to be able to do Instagram AND TikTok AND Youtube...until you have a team.
So until that happens, keep it simple, pick 1, and go hard.
You're also not going to be able to do paid ads and PR and influencer outreach and SEO and giveaways.
So you need to stick with what works, i.e. paid ads, email, SMS, and organic social.
Then, when you grow, you can start doing influencer outreach, etc.
So you need to stick with what works, i.e. paid ads, email, SMS, and organic social.
Then, when you grow, you can start doing influencer outreach, etc.
7 Steps to Profitably Growing Your eCommerce Brand This Year
The good news is that it's not ๐Science.
But it does take the right strategies and consistent execution.
Click this tweet to learn the top strategies you need to grow your brand THIS YEAR. ๐๐๐
The good news is that it's not ๐Science.
But it does take the right strategies and consistent execution.
Click this tweet to learn the top strategies you need to grow your brand THIS YEAR. ๐๐๐
Step 1 - Make sure you know your numbers, especially:
โ Variable Costs per Order
โ Acquisition Costs
โ Operating Expenses
โ Profit Analysis at Scale
โ MER
โ Variable Costs per Order
โ Acquisition Costs
โ Operating Expenses
โ Profit Analysis at Scale
โ MER
Step 2 - Start growing sales by:
โ Designing high-converting ad creative.
โ Investing in paid ads (Facebook, Instagram, Google, TikTok, Youtube).
โ Making sure you're using @triplewhale for better ad data.
โ Designing high-converting ad creative.
โ Investing in paid ads (Facebook, Instagram, Google, TikTok, Youtube).
โ Making sure you're using @triplewhale for better ad data.
