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Starting my consultancy has lessons from mentors ringing in my head.
1. Start closest to the money 💰 @peeplaja
Spending company money, I'd drive TOF traffic to attract people to the product.
Now I'm the product. If that BOF page isn't legit, I'll work 2x as hard at the top.
1. Start closest to the money 💰 @peeplaja
Spending company money, I'd drive TOF traffic to attract people to the product.
Now I'm the product. If that BOF page isn't legit, I'll work 2x as hard at the top.
2. Drive the least amount of traffic to get the most qualified leads - @HanaAbaza
I don't want to waste time creating stuff that won't bolster my expertise.
This doesn't mean everything is an ad, but it does mean I'm working backwards from my transactional pages.
I don't want to waste time creating stuff that won't bolster my expertise.
This doesn't mean everything is an ad, but it does mean I'm working backwards from my transactional pages.
3. Find the core content pillars - @kateri_kosta
It's content marketing 101, but there's less wiggle room when it's your own dollars.
Going hand and hand with lessons 1 and 2, strong content pillars support the offer and keep you focused on what drives the most revenue.
It's content marketing 101, but there's less wiggle room when it's your own dollars.
Going hand and hand with lessons 1 and 2, strong content pillars support the offer and keep you focused on what drives the most revenue.
