Discover and read the best of Twitter Threads about #likeagirl

Most recents (5)

5 elements of great marketing messaging — with real examples from Nike, Calendly, Always, and more:
1/ It's precise and value-driven.

Truly effective marketing messaging lies at the intersection of:

• Knowing your target audience
• Understanding their pain points
• Showing how your product is valuable
2/ It's specific.

It's clear who you're talking to. Your audience feels seen.

Example: Brands with B2C and B2B. See how they position the value of the same product.

@carebyginger:

• B2C: "On-demand mental health support, day or night."

• B2B: "Delivering 4.2x ROI." Delivering  4.2x  return on investment. Based on a compariso
Read 8 tweets
For those who will host workouts, remember that as soon as ONE athlete tests positive for #COVID19, everyone who trained in close proximity to that athlete may need to self-quarantine. Here are few recommendations that I've picked up through collaboration with my colleagues.
Following these recommendations will not guarantee prevention of #coronavirus transmission during workouts. These are meant to promote a productive training environment while reducing germ circulation. Please contribute by sharing your ideas as well:
- Athletes must take responsibility to stay home if they have the slightest signs of illness.
- Require and observe athletes using hand sanitizer before entering the weightroom. Require hand washing and full drying if sanitizer is unavailable.
Read 17 tweets
A double header! In addition to naming @GretaThunberg as its #PersonOfTheYear, it’s named @lizzo as #EntertainerOfTheYear.

She may not be autistic, but Lizzo’s music preaching self-acceptance and #SelfAdvocacy is a perfect soundtrack to loving yourself & moving forward in power.
Also, damn can she write for a hook. If you haven’t listened to Lizzo, do yourself a favor and do.

Also, Lizzo was a guest on this podcast in May where she nerded out on music composition (and demonstrated her genius as a musician).

stitcher.com/podcast/vox/sw…
Geeking out once more. In her song #LikeAGirl, Lizzo sings:

“If you feel like a girl, then you real like a girl. Do your thing. Run the whole damn world.”

Not sure original intent, but in concert I saw Lizzo make it clear it promotes trans acceptance.

Read 3 tweets
THREAD 👇 The Complete @dandad Black Pencils list since the Awards opened up to international entries (1988 - 2019). #BlackPencil #advertising #DandAD
DISCLAIMER :
Source : dandad.org . New Blood and D&AD Impact not included.
Format : Campaign Name - Client / Category / Subcategory / year / link.
There might be some mistakes as I did it by myself, and just for fun. Enjoy, and share if you like it.
D&AD 1988 ( 1 / 3 )
Asda Vodka - Asda / Packaging / individual Pack / 1988 - dandad.org/awards/profess…
Read 98 tweets
1/ Unpopular thinking alert…I’m about to get honest and vulnerable, so avert your eyes or come with me [thread].

It's been a #girlpower weekend.

I was watching with my kids when Naomi Osaka beat Coco Gauff. We saw that amazing display of grace and sportsmanship. Wait...
2/ get it right - 'sportswomanship', some said.

We saw the #WomenWorthWatching campaign - powerful and right.

My son said 'what does that even mean'?

And he meant it innocently in the 'of course women are worth watching' way.

If I explain, am I planting a seed?
3/ And the words are all around us.

💪Nope, 'knee push-ups' aren't 'girl push-ups'

⛳️Nope, those are the 'forward tees' - not the 'ladies tees'

“We can tough out this rain - there are no girls here!” says Sports Dad on the (co-ed) team.

Umm...
Read 14 tweets

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